For over 100 years, three generations of Goodalls have owned and worked to improve their land in Madison County, which now stands at 596 acres after enlarging the farm several times. Now, brothers Joe and Paul have fulfilled their parents’ final wishes to keep the land as a farm. In April, PEC used grants from the USDA’s Agricultural Land Easement program, the Virginia Land Conservation Foundation, and the Volgenau Foundation to purchase a conservation easement for $1.3 million,  permanently protecting the farm for the next generation.